
MAZDA ICONIC SP CMF
Sustain the future, honor the past.
Sustain the future, honor the past.
The Mazda Iconic SP CMF project embodies Japan’s ultimate craftsmanship and sustainability, tailored for the mid-to-high-end female market in Japan. The design integrates refined materials, traditional craftsmanship, and eco-conscious solutions, reflecting a balance between elegance, innovation, and environmental responsibility.
The Mazda Iconic SP CMF project embodies Japan’s ultimate craftsmanship and sustainability, tailored for the mid-to-high-end female market in Japan. The design integrates refined materials, traditional craftsmanship, and eco-conscious solutions, reflecting a balance between elegance, innovation, and environmental responsibility.
Project: MAZDA ICONIC SP CMF
Designer: Yi-Ting Lai
Design Method: CMF Strategies, Adobe System, A.I.
Time span: 8 weeks
When: Spring 2025
Project: MAZDA ICONIC SP CMF
Designer: Yi-Ting Lai
Design Method: CMF Strategies, Adobe System, A.I.
Time span: 8 weeks
When: Spring 2025
About Mazda...
About Mazda...
Rooted in "Jinba Ittai" and Japanese craftsmanship, Mazda balances performance, elegance, and sustainability, positioning itself as a brand that bridges heritage and innovation.
Rooted in "Jinba Ittai" and Japanese craftsmanship, Mazda balances performance, elegance, and sustainability, positioning itself as a brand that bridges heritage and innovation.
About Iconic SP…


Unveiled at the 2023, the Iconic SP Concept blends Mazda’s Kodo design language with a rotary-electric powertrain, embodying a vision of sports cars that balance heritage, performance, and sustainability.






CMF BENCHMARK
Colorways, Trim, and Seating Styles Across Price Points
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




Karuun®
A natural material made from fast-growing rattan. It’s lightweight, flexible, and eco-friendly, often used in car interiors like trim panels for its unique texture and sustainability.


Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF BENCHMARK
Colorways, Trim, and Seating Styles Across Price Points
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




Karuun®
A natural material made from fast-growing rattan. It’s lightweight, flexible, and eco-friendly, often used in car interiors like trim panels for its unique texture and sustainability.


Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF BENCHMARK
Colorways, Trim, and Seating Styles Across Price Points
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




Karuun®
A natural material made from fast-growing rattan. It’s lightweight, flexible, and eco-friendly, often used in car interiors like trim panels for its unique texture and sustainability.


Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF BENCHMARK
Colorways, Trim, and Seating Styles Across Price Points
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




Karuun®
A natural material made from fast-growing rattan. It’s lightweight, flexible, and eco-friendly, often used in car interiors like trim panels for its unique texture and sustainability.


Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF BENCHMARK
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF BENCHMARK
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF BENCHMARK
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF BENCHMARK
NISSAN Z
MSRP $42970~66890
-Colors: Black with red/blue accents.
-Materials: Synthetic leather, carbon fiber, Alcantara.
-Finishes: Brushed metal, carbon textures.
-Tech: Mix of analog controls & digital displays.
LEXUS IS
MSRP $41360~61365
-Colors: Black, red, beige – refined and elegant.
-Materials: Alcantara, leather, wood trims.
-Finishes: Matte textures, fine stitching.
-Tech: Intuitive infotainment, Mark Levinson audio.
SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Dinamica®
A suede-like fabric made from recycled polyester, solvent-free and used in car interiors for its soft feel and eco-friendliness.




SUSTAINABILITY BENCHMARK
application of innovative materials in the industry
Mylo™
A leather-like material made from mycelium, the root structure of mushrooms. It’s soft, flexible, and bio-based, offering a sustainable alternative to animal leather.

CMF TRENDS
From Materials to Meanings:Unfolding the Future of Automotive
Color

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

CMF TRENDS
From Materials to Meanings:Unfolding the Future of Automotive
Color

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

CMF TRENDS
From Materials to Meanings:Unfolding the Future of Automotive
Color

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

CMF TRENDS
From Materials to Meanings:Unfolding the Future of Automotive
Color

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

CMF TRENDS
From Materials to Meanings:
Unfolding the Future of AutomotiveColor

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

CMF TRENDS
From Materials to Meanings:
Unfolding the Future of AutomotiveColor

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

CMF TRENDS
From Materials to Meanings:
Unfolding the Future of AutomotiveColor

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

CMF TRENDS
From Materials to Meanings:
Unfolding the Future of AutomotiveColor

Futuristic & Emotional Storytelling
Future color design blends digital vibrancy with emotional warmth, using neons, iridescence, and earthy tones to balance technology and humanity.
Material

Sustainable & Adaptive Innovation
Materials emphasize sustainability and intelligence, combining bio-based and recycled sources with smart adaptability to redefine modern luxury.
Finishing

Interactive & Multi-Sensory
Finishes evolve into sensory interfaces, merging matte–gloss contrasts, tactile feedback, and biomimetic textures to create immersive experiences.
TREND MIND MAP
based on social, design, political, culture & economic

“鼓動の魂” | KODO SPIRIT
DYNAMIC | MODERN | EXQUISITE

Quiet luxury

Subtle comfort

Emotional silence

Modern strength

Crafted control
Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.
日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。




SUMI RED
WABI WHITE
SILK IVORY
VELVET CRIMSON
AUBURN RED
INTERIORS


INTERIORS



ITERATION PROCESS

1

2

3

4

5

6

7

8
In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.
AI generated animation

“鼓動の魂” | KODO SPIRIT
DYNAMIC | MODERN | EXQUISITE

Quiet luxury

Subtle comfort

Emotional silence

Modern strength

Crafted control
Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.
日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。




SUMI RED
WABI WHITE
SILK IVORY
VELVET CRIMSON
AUBURN RED
INTERIORS


INTERIORS



ITERATION PROCESS

1

2

3

4

5

6

7

8
In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.
AI generated animation

“鼓動の魂” | KODO SPIRIT
DYNAMIC | MODERN | EXQUISITE

Quiet luxury

Subtle comfort

Emotional silence

Modern strength

Crafted control
Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.
日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。




SUMI RED
HEX: 27171A
RGB: (39,23,26)
CMYK: (0,41,33,85)
HEX: E4E1E1
RGB: (228,225,225)
CMYK: (0,1,1,11)
WABI WHITE
HEX: E6D5C6
RGB: (230,213,198)
CMYK: (0,7,14,10)
SILK IVORY
VELVET CRIMSON
HEX: 27171A
RGB: (120,26,39)
CMYK: (0,78,68,53)
AUBURN RED
HEX: 3B1111
RGB: (59,17,17)
CMYK: (0,71,71,77)
INTERIORS


INTERIORS



ITERATION PROCESS

1

2

3

4

5

6

7

8
In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.
AI generated animation

“鼓動の魂” | KODO SPIRIT
DYNAMIC | MODERN | EXQUISITE

Quiet luxury

Subtle comfort

Emotional silence

Modern strength

Crafted control
Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.
日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。




SUMI RED
HEX: 27171A
RGB: (39,23,26)
CMYK: (0,41,33,85)
HEX: E4E1E1
RGB: (228,225,225)
CMYK: (0,1,1,11)
WABI WHITE
HEX: E6D5C6
RGB: (230,213,198)
CMYK: (0,7,14,10)
SILK IVORY
VELVET CRIMSON
HEX: 27171A
RGB: (120,26,39)
CMYK: (0,78,68,53)
AUBURN RED
HEX: 3B1111
RGB: (59,17,17)
CMYK: (0,71,71,77)
INTERIORS


INTERIORS



ITERATION PROCESS

1

2

3

4

5

6

7

8
In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.
AI generated animation

“鼓動の魂” | KODO SPIRIT
DYNAMIC | MODERN | EXQUISITE

Quiet luxury

Subtle comfort

Emotional silence

Modern strength

Crafted control
Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.
日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。




SUMI RED
HEX: 27171A
RGB: (39,23,26)
CMYK: (0,41,33,85)
HEX: E4E1E1
RGB: (228,225,225)
CMYK: (0,1,1,11)
WABI WHITE
HEX: E6D5C6
RGB: (230,213,198)
CMYK: (0,7,14,10)
SILK IVORY
VELVET CRIMSON
HEX: 27171A
RGB: (120,26,39)
CMYK: (0,78,68,53)
AUBURN RED
HEX: 3B1111
RGB: (59,17,17)
CMYK: (0,71,71,77)
INTERIORS


INTERIORS



ITERATION PROCESS

1

2

3

4

5

6

7

8
In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.
AI generated animation























