MAZDA ICONIC SP CMF

Sustain the future, honor the past.

Sustain the future, honor the past.

The Mazda Iconic SP CMF project embodies Japan’s ultimate craftsmanship and sustainability, tailored for the mid-to-high-end female market in Japan. The design integrates refined materials, traditional craftsmanship, and eco-conscious solutions, reflecting a balance between elegance, innovation, and environmental responsibility.

The Mazda Iconic SP CMF project embodies Japan’s ultimate craftsmanship and sustainability, tailored for the mid-to-high-end female market in Japan. The design integrates refined materials, traditional craftsmanship, and eco-conscious solutions, reflecting a balance between elegance, innovation, and environmental responsibility.

Project: MAZDA ICONIC SP CMF

Designer: Yi-Ting Lai

Design Method: CMF Strategies, Adobe System, A.I.

Time span: 8 weeks
When: Spring 2025

Project: MAZDA ICONIC SP CMF

Designer: Yi-Ting Lai

Design Method: CMF Strategies, Adobe System, A.I.

Time span: 8 weeks
When: Spring 2025

About Mazda...
About Mazda...

Rooted in "Jinba Ittai" and Japanese craftsmanship, Mazda balances performance, elegance, and sustainability, positioning itself as a brand that bridges heritage and innovation.

Rooted in "Jinba Ittai" and Japanese craftsmanship, Mazda balances performance, elegance, and sustainability, positioning itself as a brand that bridges heritage and innovation.

About Iconic SP…

Unveiled at the 2023, the Iconic SP Concept blends Mazda’s Kodo design language with a rotary-electric powertrain, embodying a vision of sports cars that balance heritage, performance, and sustainability.

“鼓動の魂” | KODO SPIRIT

DYNAMIC | MODERN | EXQUISITE

Quiet luxury
Subtle comfort
Emotional silence
Modern strength
Crafted control

Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.

日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。

SUMI RED

WABI WHITE

SILK IVORY

VELVET CRIMSON

AUBURN RED

INTERIORS
INTERIORS
ITERATION PROCESS

1

2

3

4

5

6

7

8

In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.

AI generated animation
“鼓動の魂” | KODO SPIRIT

DYNAMIC | MODERN | EXQUISITE

Quiet luxury
Subtle comfort
Emotional silence
Modern strength
Crafted control

Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.

日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。

SUMI RED

WABI WHITE

SILK IVORY

VELVET CRIMSON

AUBURN RED

INTERIORS
INTERIORS
ITERATION PROCESS

1

2

3

4

5

6

7

8

In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.

AI generated animation
“鼓動の魂” | KODO SPIRIT

DYNAMIC | MODERN | EXQUISITE

Quiet luxury
Subtle comfort
Emotional silence
Modern strength
Crafted control

Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.

日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。

SUMI RED

HEX: 27171A

RGB: (39,23,26)

CMYK: (0,41,33,85)

HEX: E4E1E1

RGB: (228,225,225)

CMYK: (0,1,1,11)

WABI WHITE

HEX: E6D5C6

RGB: (230,213,198)

CMYK: (0,7,14,10)

SILK IVORY

VELVET CRIMSON

HEX: 27171A

RGB: (120,26,39)

CMYK: (0,78,68,53)

AUBURN RED

HEX: 3B1111

RGB: (59,17,17)

CMYK: (0,71,71,77)

INTERIORS
INTERIORS
ITERATION PROCESS

1

2

3

4

5

6

7

8

In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.

AI generated animation
“鼓動の魂” | KODO SPIRIT

DYNAMIC | MODERN | EXQUISITE

Quiet luxury
Subtle comfort
Emotional silence
Modern strength
Crafted control

Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.

日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。

SUMI RED

HEX: 27171A

RGB: (39,23,26)

CMYK: (0,41,33,85)

HEX: E4E1E1

RGB: (228,225,225)

CMYK: (0,1,1,11)

WABI WHITE

HEX: E6D5C6

RGB: (230,213,198)

CMYK: (0,7,14,10)

SILK IVORY

VELVET CRIMSON

HEX: 27171A

RGB: (120,26,39)

CMYK: (0,78,68,53)

AUBURN RED

HEX: 3B1111

RGB: (59,17,17)

CMYK: (0,71,71,77)

INTERIORS
INTERIORS
ITERATION PROCESS

1

2

3

4

5

6

7

8

In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.

AI generated animation
“鼓動の魂” | KODO SPIRIT

DYNAMIC | MODERN | EXQUISITE

Quiet luxury
Subtle comfort
Emotional silence
Modern strength
Crafted control

Drawing from the spirit of Japanese samurai and the vibrant beauty of betta fish, this palette blends deep reds with shimmering undertones and calm neutrals, expressing a refined tension between power and grace.

日本の侍の精神と、鮮やかな美しさを持つベタ(闘魚)からインスピレーションを得たこのカラ ーパレットは、深みのある赤にきらめくようなニュアンスと穏やかな中間色を組み合わせ、力強 さと優雅さの間にある洗練された緊張感を表現しています。

SUMI RED

HEX: 27171A

RGB: (39,23,26)

CMYK: (0,41,33,85)

HEX: E4E1E1

RGB: (228,225,225)

CMYK: (0,1,1,11)

WABI WHITE

HEX: E6D5C6

RGB: (230,213,198)

CMYK: (0,7,14,10)

SILK IVORY

VELVET CRIMSON

HEX: 27171A

RGB: (120,26,39)

CMYK: (0,78,68,53)

AUBURN RED

HEX: 3B1111

RGB: (59,17,17)

CMYK: (0,71,71,77)

INTERIORS
INTERIORS
ITERATION PROCESS

1

2

3

4

5

6

7

8

In addition to maintaining visual consistency, this iteration also considered the tactile experience and the creation of an interior atmosphere, while ensuring the feasibility of component manufacturing, achieving a balance between practicality and idealism.

AI generated animation